Google Ads — Overall Results
Google AdsTotal Spend
$50.17
Impressions
21,937
Conversions
1
Cost / Conversion
$50.17
Google Ads — Campaign Breakdown
Google Ads| Campaign | Budget | Impressions | Int. Rate | Conv. | Cost/Conv. | Cost |
|---|---|---|---|---|---|---|
| Search | Teachers | $2.00 | 20,386 | 0.27% | 1 | $14.83 | $14.83 |
| Search | Parents | $2.00 | 134 | 5.97% | 0 | $0 | $15.84 |
| Search | Teachertainment | $2.00 | 1,024 | 2.93% | 0 | $0 | $15.17 |
| PMAX | Parents | $2.00 | 44 | 11.36% | 0 | $0 | $3.62 |
| Store | PMax | $2.00 | 346 | 33.53% | 0 | $0 | $0.71 |
| PMAX | Teachers | $2.00 | 3 | 0% | 0 | $0 | $0 |
| Total | $12.00 | 21,937 | — | 1 | $50.17 | $50.17 |
Google Ads — Conversion Types
SegmentsPurchases
1
conversion
Add to Cart
0
conversions
Google Ads — Keyword Performance
Keywords| Keyword | Impressions | Clicks | CTR | Conv. | Avg. CPC | Cost |
|---|---|---|---|---|---|---|
| resources for teaching kids | 3,393 | 5 | 0.15% | 0 | $0.25 | $1.25 |
| fun teaching methods | 2,379 | 8 | 0.34% | 0 | $0.27 | $2.19 |
| interactive teaching tools | 1,927 | 3 | 0.16% | 0 | $0.33 | $0.98 |
| instructional strategies | 1,900 | 3 | 0.16% | 0 | $0.28 | $0.85 |
| learning in education | 1,422 | 4 | 0.28% | 0 | $0.46 | $1.85 |
| learning through entertainment | 1,272 | 5 | 0.39% | 0 | $0.22 | $1.11 |
| interactive lessons for students | 1,146 | 4 | 0.35% | 0 | $0.29 | $1.15 |
Meta Ads — Overall Results
Amount Spent
$319.73
Impressions
19,466
Website Purchases
6
Website Leads
3
On-Facebook Leads
2
Meta Ads — Campaign Breakdown
| Campaign | Impr. | CTR | LPV | Purch. | Web Leads | FB Leads | Cost/FB Lead | Spent |
|---|---|---|---|---|---|---|---|---|
| Leads Campaign | Parents | 2,473 | 2.99% | 6 | 0 | 0 | 2 | $53.17 | $106.34 |
| Leads Campaign | Parents [Lo...] | 1,999 | 1.85% | 1 | 0 | 0 | 0 | — | $87.57 |
| School Targeting | Sales Camp... | 2,639 | 2.50% | 39 | 0 | 1 | 0 | — | $45.81 |
| Store | Traffic Campaign (Teach...) | 7,439 | 3.31% | 114 | 0 | 0 | 0 | — | $34.78 |
| Store | Sales Campaign (Teach...) | 2,301 | 3.30% | 33 | 6 | 2 | 0 | — | $31.39 |
| Blog Traffic Campaign | 2,615 | 1.49% | 35 | 0 | 0 | 0 | — | $13.84 |
| Total | 19,466 | — | 228 | 6 | 3 | 2 | — | $319.73 |
Teacher Appreciation Week — Email Design
Email
Teacher Appreciation Week — Email Results
EmailDelivered
98.39%
Opened
32.34%
Clicked
4.92%
Teacher Appreciation Week — Link Clicks
Email| URL | Source | Total Clicks | Unique Clicks |
|---|---|---|---|
| teachertainment.com/store/sale | Image | 61 | 37 |
| teachertainment.com/blog/teacher-appreciation-week... | Image | 44 | 25 |
| teachertainment.com/family-consultation | Text | 43 | 25 |
| teachertainment.com/k12-private-tutoring | Text | 42 | 25 |
| teachertainment.com/store/p/aapi-heritage-month-activity-packet | Image | 42 | 25 |
| teachertainment.com/store | Text | 12 | 10 |
| facebook.com/people/Teachertainment/... | Image | 6 | 5 |
| teachertainment.com/ | Text | 6 | 5 |
| linkedin.com/in/jake-perlman/ | Image | 5 | 4 |
| teachertainment.com/services-all | Text | 5 | 5 |
CAPTA Follow-Up — Email Design
Email
CAPTA Follow-Up — Email Results
EmailDelivered
100%
Opened
19.18%
Clicked
0%
MMS — Tutoring Services
SMS / MMS
MMS — Tutoring Services Stats
SMS / MMSTotal
224
Sent
89
39.7%
Delivered
76
85.3%
Error
3
1.3%
Skipped
132
58.9%